A 2021 survey from BlockThrough found that 68% of ad blocker users will exit a site if it asks them to suspend their ad blocker before accessing it. That’s a lot of people using ad blockers that have a heavy influence in shaping internet behaviors.

The most popular ad blocker on Google Chrome claims to have over 60 million users.

The use of ad blockers is more prominent on desktops and laptops than on phones: Just over 50% of US adults 18 and up use an ad blocker on computers, with younger people using them more prominently, per CivicScience. According to BlockThrough, 51% of male internet users and 30% of female internet users in the US across age groups use an ad blocker.

Ad blockers are a core part of the internet experience for a majority of internet users.But the news of the shutdown-and the app’s popularity-are a reminder of just how popular and widely used ad blockers are across web browsers.

The prominence of ad blockers:Ordering Vanced to be shut down is a logical step from Google, as advertising forms the basis of its business. Users could also customize their ad experience on a channel-by-channel basis by creating “allow lists” for advertisements. Vanced users could also customize their YouTube homepage experience, allowing them to disable promotions and tabs that showed movies available for purchase.Users could block info cards, ending screens, watermarks, and even natively implemented ad reads within the videos themselves-the kind that allow companies to advertise even through regular ad blockers. Most popular ad blockers bar YouTube ads by default already, but Vanced’s ad blocking went a step further.

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